Sunday, June 15, 2008

More Profit for Independant Coffee Shops


Make no doubt about it - the country is in a recession and consumer spending is being cut back, High priced coffee is affected and even Starbucks is suffering and cutting back.Independent coffee shops are affected as well. High quality specialty loose leaf tea is a way to bolster sales and dramatically increase profits for the independent coffee shop.


The big players (Starbucks and other chains) will survive because they are huge and can withstand the storm but independents need to take action quickly and adjust their business models to take advantage of new opportunities.


You can survive - and thrive - in this bad economy by serving high quality specialty loose leaf tea. Some suppliers are offering packages that guarantee you'll clear at least $1,500.00 from the first shipment. Loose leaf tea offers recession relief when you need it most!Your customers will love loose leaf tea. If you purchase from a high quality loose leaf tea vendor you can often purchase at wholesale prices for their best selling tea.
Tea is America's fast-growing beverage and specialty loose leaf tea is the fastest growing tea segment..


Because green tea has anti-oxidant health benefits, consumer demand is booming - particularly for superior grade loose leaf tea.Loose leaf tea gives you a big competitive advantage over Starbucks and other chains. They sell the inferior mass-produced tea bag product for $1.50 a cup. For the same price, you serve great-tasting, award-winning gourmet tea preferred by upscale consumers.

Saturday, June 14, 2008

The History of Iced Tea


Iced tea is a popular drink in the United States, and is becoming more popular in other countries, though it will probably never reach the level of consumption by Americans. Surveys have shown that around 2.2 billion gallons of tea are consumed in the USA every year, and at least 85 percent of the total is iced. With a host of choices for their iced drinks, such as powdered, canned, and bottled for a quick pick me up, and the traditional brewed drink using either bags or loose leaves, people in the United States have proven their love for this delicious beverage.

For many years, it was believed that iced tea was first introduced at the St. Louis World's Fair in 1904. A man by the name of Richard Blechynden, who was the Commissioner of Tea for India, was also the director of the East Indian Pavilion at the fair. Mr. Blechynden had prepared samples of hot tea for fairgoers, and noticed that no one was taking advantage of them, as it was an unseasonably hot day and everyone was going for the coldest beverages they could find. He had the idea of icing down his hot mixture, and presented it to the public that way. The crowds loved it, and word spread of this delicious way to enjoy a healthy drink. Mr. Blechynden did not invent the iced version, but made it more popular with Americans.

Tuesday, June 10, 2008

Tea Trends


Trends in the Wholesale and Retail Loose Leaf Tea Industry


The tea industry in the United Sates is a growth industry and the role of retailers or value added resellers has played an important part in the overall expansion. Value added resellers and retailers add significant value to the tea industry as they bundle tea offerings with quality dining and other services but they must be supported by comprehensive wholesale programs that are reliable , consistent and profitable.

What trends are driving the market?

In most countries in the world, tea is the second most popular beverage after water. The one exception is tea drinking in the United States. But the market for quality loose leaf tea has unlimited upside potential for tea drinkers in this country.

The market for high quality loose leaf tea is experiencing strong growth and this is expected to continue for the foreseeable future. The growth of revenue and profits in the value added retail sector of the market is also very strong particularly when tea is prepared and presented as a part of a total offering in tea rooms, fine dining establishments and hotels.

There are a number of factors influencing this growth in loose leaf tea demand:
  • The incredible good taste of tea and blends.
  • The health benefits of tea.
  • The wide variety of tea flavors and blends.
  • A growing awareness about the enjoyment benefits of loose leaf tea .
  • An expansion of the value added reseller network for quality loose tea.
  • Many consumers are looking for an alternative to coffee as a hot or iced drink of choice.
  • Consumers are tired of the "tea bag mentality" where the taste and quality of tea is sacrificed for the convenience of the tea bag.
The market for loose leaf tea is large and expanding. Try a quality tea and you will surely like it.

Sunday, June 1, 2008

Tea and Taxes


History of Tea - Taxes and Smuggling in 18th Century England (or What Do Windows Have To Do with Tea?)


Since its introduction into the Western world, tea has grown in popularity and is now the second most popular beverage in the world after water. Throughout its history tea demand has dramatically increased as a result of its good taste, health and medicinal properties and increasingly efficient channels of production and distribution.

Perhaps the most important benefit for the consummate tea drinker is the aura of good feeling and stress reduction.

Tea production and distribution became big business throughout the world as enterprising individuals and companies invested in tea plantations and distribution assets to meet the growing demand for tea. As the business expanded, national governments began to view tea as a valuable source of revenue. Government regulation and taxation often had a detrimental effect on free commerce and customer satisfaction however.

The popularity growth of tea in a country such as England, a country whose tea culture is well established, provides for a viable case study on the social and fiscal influences on the consumption of tea.

During the sixteenth century in England, tea became a popular beverage mainly for the upper classes. Based on a unique taste and realization of tea health benefits, more efficient channels of distribution opened. Although the imports were initially slow, a growing understanding of the lifestyle benefits of tea accelerated this growth into the 18th century.

During this time, taxation, smuggling and adulteration of tea became significant factors in the English tea culture.

Considering tea a tropical luxury, the English government saw revenue-raising opportunities in tea to fund a military buildup that supported expansion of the British Empire. By the 18th Century, tea was a hugely popular drink in Britain but, to the everyday consumer, it was also prohibitively expensive. Tea smuggling became a growth industry in England as smugglers profited as they met the demand for lower cost tea by ignoring oppressive customs duties.

This created a demand among the British population for cheaper tea; when that demand could not be met by legal means, a great opportunity was presented to those people who were less than concerned about breaking the law. From the beginning of the 18th Century, the trade in smuggled tea flourished.

Smuggled tea was that which was brought into the country illegally - it was not imported by the East India Company and it did not pass through customs. Being light and easy to transport, tea was a very profitable smuggling commodity - even more so than alcohol in which there was also a healthy smuggling trade.

The State Needs Money

Like any state, 18th Century England was no exception to the need to raise revenue. Mercantilism was the English policy and a military presence was required to support the English role in overseas colonies and possessions. Expansion of world interests requires two things: a strong military and funds to support military activities.

The state sought to import duties and excise taxes as a way to raise the necessary funds; these taxes soon became excessive. The Government had to legitimize the tax and did so by treating tea initially as a "luxury" that could support high duties in the eyes of the public.

Later, however, tea was correctly classified as a "necessity" that would only support lower levels of taxation. Before the Tax Reform Act of 1784 for example, the price of tea was burdened with taxes and duties of over 100% of the pretax price.

In addition, although the supply of tea continued to increase as tea plantations became more productive, the price remained high as the East India Company (granted a monopoly on tea imports by the English Government) artificially manipulated supplies to maintain prices.

High Taxes and Manipulated Supply Lead to Smuggling as a Growth Industry

A pattern developed in English commerce in tea. As taxes were raised on tea imports, smuggling increased in a successful attempt to meet the underlying growth in demand. But smuggling and high taxes had a direct relationship and produced a negative effect on the English economy and population at large.

Although taxation is important for raising revenue, most economists acknowledged that high taxation encouraged smuggling and also that the quantity of tea being smuggled was directly linked to the level of duty levied on legal tea imports. In England, at the beginning of the 18th Century, the governments need to finance a war in Spain led to an increase in taxation on tea and the price of leaves rose dramatically.

The tax was deemed outrageous and fueled the activities of the tea smugglers. Duty was later slashed by Henry Pelham in 1745, which meant that more tea was legally imported; the quantity passing through customs more than doubled and the increase of tea imports on which duty was paid actually led to the government's revenues from tea being increased.

However, in the 1750s, the need to finance another war led to another increase of the duty on tea. This, in turn, led to a surge in the business of the smugglers, which continued to thrive throughout the third quarter of the 18th Century.

Though illegal, the smugglers had the support of millions of people who could not otherwise afford to buy tea.

A great deal of tea was smuggled in from continental Europe, shipped into Britain via the Channel Islands and the Isle of Man. Although smuggling was widespread, in the first decades of the 18th Century many of the smugglers themselves operated on a very small scale.

Scores of smugglers used their own small boats in which the contraband tea was then sold to personal contacts and local shopkeepers. Smuggling became a cottage industry.

It was, by now, widely acknowledged that the only way to tackle the smuggling problem was to make tea cheaper - in effect, to reduce the duty paid on it. Therefore, the East India Company, who had powerful allies in the British Parliament, lobbied for the duty to be lowered. The power of the corporate world was thus added to popular demand for permanent change in the tea tax.

It was when William Pitt the Younger became Prime Minister in 1783 that the work of the anti-tea duty forces finally achieved their goal. As a former Chancellor of the Exchequer, Pitt was familiar with tax policy and the impact of high taxes on tax revenue. He understood that raising the tax rate often resulted in decreased tax revenue.

Pitt slashed the tax on tea and made up for the revenue lost by hugely increasing the window tax, which was a property tax much easier to enforce. The Commutation Act of 1784 reduced the tax on tea from 119% to 12.5%. Tea smuggling ceased to be profitable and the smuggling trade vanished virtually overnight. More importantly, tea was treated as a necessity rather than a luxury with long term implications for lower tea taxes.

The consumption of lower taxed tea greatly intensified, so much so that even with the reduced rate of tax, the amount of revenue collected from tea was soon restored and eventually exceeded pre-reduction revenue. Equally important, tea became the standard beverage for the greater majority of the English population.

Ultimately, tea drinkers had the window tax to thank for the popularity boost of their favorite beverage!

Monday, May 26, 2008

June is Iced Tea Month



On a hot sunny day there is no more pleasurable cold drink than a glass of quality iced tea. Iced tea is a thirst quencher as well as one of the healthiest drinks you can consume. It has polyphenols and anti-oxidants and iced tea is consumed in almost every restaurant in the United States.

Iced tea is so popular during the summer that an entire month, June is dedicated to the consumption of iced tea. And, the amount of iced tea that Americans consume is growing rapidly.

One problem with iced tea in the past however was that all iced tea tasted the same and the flavor was at times flat. This is because most iced tea was made from lower quality bagged tea.Now, however, specialty loose leaf teas are starting to enter the market and offer better flavor as a robust drink. These specialty teas usually don't cost more that iced tea based on cheaper bagged tea but they certainly deliver more taste, refreshment and satisfaction.

Next time, instead of ordering a cheap iced tea based upon weak bagged tea, ask your waiter if flavorful iced tea like Coconut Pouchong, Jasmine Mint, Honey Pear, White Persian Melon or other great flavors are available.

A nice refreshing, flavorful iced tea can refresh you and make your day!

White Persian Melon Iced Tea


White tea is one of the newest tea trends in the United States. The tea itself is far from new. Tea drinkers in China have been fans of white tea for centuries. However, very few people outside of Asia knew there was such a thing as white tea. Nowadays, the word is out, and it seems that those who have been introduced to this tea variety have nothing but good things to say about white tea. It has been predicted than once more people America have gotten acquainted with white tea, it will become “the” tea for everyone to enjoy.

The reason that most people have never heard of white tea is that for a time, it was relatively rare. And, only those who have made it a priority to learn more about tea realize that all tea comes from just one type of bush, which is called the Camilla Sinensis tea bush. Tea is made from the leaves of this bush, and once picked, the leaves can be processed in different ways to create different types of tea such as green, oolong, or black.

Black tea is made from tea leaves that have been crushed, partially dried, and then fermented. Green tea is made from tea leaves that are not fermented at all, but simply allowed to wilt just a bit and them steamed dry, rolled, and heated one final time to set the flavor. Oolong teas can be thought of as the middle tea. The leaves to create this variety are just partly steam dried and fermented.

Very little processing is done to the tea leaves to create white tea. In fact, white tea is probably the least processed variety of tea made. It is made from immature, young tea leaves that have not even fully developed yet. The leaves are hand picked before their buds are fully opened up, and are still covered with a silver colored downy fuzz. This fuzz turns a white color after the tea leaves have been dried, and this is where the name “white tea” is derived from.

There are several varieties of white tea, and these are based on how many tea leaf buds are mixed in with the tea leaves. Some have more buds than leaves, and some have more leaves than buds. The variety that is called White Peony contains one tea bud for every two tea leaves. The white tea, Silver Needles, is made entirely from buds that can only be picked during two days in the early spring. If the buds are picked at any other time, the tea is not considered to be the Silver Needles variety.

White tea has a very interesting, naturally sweet taste, and the aroma can be described with only one word - exquisite! White tea should appeal to those who claim that black tea is too strong in taste, and green tea is too “grassy” and “raw”. It is best to prepare white tea in a similar way to how green tea should be prepared. You definitely do not want the water to be too hot when making white tea, for these tea leaves are quite delicate. Boiling hot water will actually cook these tea leaves, and make white tea have a taste that is not at all pleasing to the palate.

One of the reasons why white tea has grown so much in popularity in the United States are reports of the health benefits from the consumption of it. It is said that white tea has more antioxidants than green tea, and can also help strengthen the immune system. There is talk of white tea also having the ability to help prevent cancer, heart disease, and high cholesterol readings.

Many people who are fond of white tea do not realize how absolutely delicious it can be when prepared and served as iced tea. A variety of white tea known as White Persian melon is one of the more delicious varieties. It has more flavor than plain white tea, and and added bonus in the form of the goodness of melon. All varieties of melon are full of antioxidants, too.

Combined with the antioxidant power of the white tea alone, White Persian melon iced tea may well be just about the best tasting and the best for you tea in existence. The type of antioxidant contained in White Persian melon iced tea is a little different from the ones in plain white tea. The melon antioxidants can cause our bodies to produce antioxidants of their own, necessary for healthy body cells and damage to existing cells.

It is very easy to prepare White Persian Melon iced tea. Simply prepare the tea as if you were making hot tea, only make more than one cup, of course! Sweeten if desired while the tea is still hot, and allow the tea to cool before pouring it over ice. Enjoy!

Since white tea is still relatively new to this country, it may be difficult for you to find the delectable White Persian melon tea in one of your local stores. However, you should have no trouble at all locating it online from one of the better tea vendors like
White Persian Melon Tea

Saturday, May 10, 2008

How Did Tea and Sugar Help Promote Slavery?



Slavery of any kind is bad and everyone knows it.

But one of the most powerful forces driving slavery was the combination of tea and sugar. Tea by itself was originally grown exclusively in China.The crop was labor intensive but labor was inexpensive and plentiful.

As tea became a trade good and eventually reached the shores of England and other European countries, sweeteners were required to meet European tastes. In England honey was used but disappeared because honey was produced in Catholic monasteries and these institutions were decimated when Henry the Eight formed the Church of England.

The British turned to cane sugar which was produced in abundance in the British dominated Caribbean Islands like Barbados and Jamaica. The crop of cane sugar was also in demand for the production of rum and molasses.

Harvesting and processing cane sugar was backbreaking work and the English resorted to slavery to fulfill the demand for sugar. The African slave trade boomed and eventually became institutionalized in the English colonies in America.

The net result was that tea sales grew dramatically and ships carried the tea west to Europe and England.Many of the same ships made the return voyage with a stop in the Caribbean full of slaves.

How to Ruin a Nice Evening


How many times have you gone to a five star restaurant for a delicious meal with someone special or to celebrate a special occasion and had the enjoyment ruined by a bad cup of tea.?

It seems in America, no one knows how to brew a fine cup of tea. Usually you are presented with a tea box with a limited selection of bagged tea and then that sorry looking bag is slopped into a luke warm cup of water.

The end result is a terrible cup of tea and a disappointing evening.

Even the best restaurants use bagged tea and fail to steep the tea properly and a large amount of your money is wasted.

Now, when I make a reservation at a five star restaurant the first question is what type of tea do they prepare and how do they prepare it. I hang up on a lot of restaurants.